EVER was in need of a rebrand focusing on their high selling regimens. I took the branding from a dated and generic look to an elevated, modern and luxurious brand through creative.
My role: Concept and creative direction for the brand including, packaging design, photography (shot by Jen Siska), digital, print and video assets. Design guidance, reviews, approvals and presentations to leadership and field. Close collaboration with marketing, product, education and engineering
EVER was in need of a rebrand focusing on their high-selling regimens. I took the branding from a dated and generic look to an elevated, modern and luxurious brand through creative.
My role: Concept and creative direction for the brand including, packaging design, photography (shot by Jen Siska), digital, print and video assets. Design guidance, reviews, approvals and presentations to leadership and field. Close collaboration with marketing, product, education, and engineering
All marketing channels and brand touchpoints were updated with the new branding look and feel. I presented the evolved guidelines to all cross functional partners to ensure alignment.
When casting for the campaign, I kept in mind inclusion through age, size and ethnicity to speak to the diverse customer base (anyone with skin!)
The regimens were previously all placed in one generic box. Working with production, I created 6 differentiated experiences using texture play on the labels and pops of color when the boxes were opened to reveal the products. This gave the customer ownership of their particular regimen with identifiable colors and iconography.
There were several digital and print based assets created with a consistent look and feel for the clean, luxury brand.