EVER expanded it’s highest selling and most efficacious serum into a family of products. These products are high luxury with a price point to match so the visuals needed to exude the extravagance of the products while still feeling light and clean.
My role: Concept and creative direction for all packaging, integrated marketing campaign assets including digital, print, photo and video shoots. Design guidance, reviews, approvals and presentations to leadership. Close collaboration with marketing, product, engineering, education, and social team.
EVER expanded it’s highest selling and most efficacious serum into a family of products. These products are high luxury with a price point to match so the visuals needed to exude the extravagance of the products while still feeling light and clean.
My role: Concept and creative direction for all packaging, integrated marketing campaign assets including digital, print, photo and video shoots. Design guidance, reviews, approvals and presentations to leadership. Close collaboration with marketing, product, engineering, education, and social team.
The product photography is opulent and glowy, just like how the products feel on your skin.
Videos to accompany the launch were used across social.
This shoot called for a mature, elegant model who could manipulate her hands in a graceful way (she’s a dancer!) to demonstrate the gorgeous products and convey luxury.