Luxury clean beauty brand, EVER, launched a new long-wearing foundation with skincare benefits—the first of its kind on the market. With a product so luxurious and unique, I wanted this to feel more impactful than other foundation campaigns out there.
My role: Concept and creative direction for all web and in-product based assets, integrated marketing campaign assets including digital, print, photo and video shoots. Design guidance, reviews, approvals and presentations to leadership. Close collaboration with product, engineering, education, and social team.
Luxury clean beauty brand, EVER, launched a new long-wearing foundation with skincare benefits—the first of its kind on the market. With a product so luxurious and unique, I wanted this to feel more impactful than other foundation campaigns out there.
My role: Concept and creative direction for all web and in-product based assets, integrated marketing campaign assets including digital, print, photo and video shoots. Design guidance, reviews, approvals and presentations to leadership. Close collaboration with product, engineering, education, and social team.
There was a focus on diversity in age and skin tone to appeal to a broad audience and to represent the field of specialists who drive the brand’s success.
With the help of my team, I art directed all of the photoshoots, emails, website graphics, animations, videos, social assets, printed collateral (shade matching card, product sheets, packaging, etc) as well as a tech-focused online shade matching tool that helped drive online purchases.
EVER is a luxury and results driven brand that is portrayed as elegant and aspirational, but still has fun with it’s products and branding.