A refreshing take on the holidays–Jane Technologies partnered with Cann to create "Cann-do Holiday," a short film about how not just to survive but thrive during the holiday season. The film, directed by Lake Bell, premiered in Hollywood with an event that featured a panel and received widespread PR coverage.
My role: Creative direction across all integrated campaign assets, video, and digital assets for Jane. Partner with Cann’s creative team and post-production agency throughout the entire process from concept to launch. Close collaboration with marketing and product design.
A refreshing take on the holidays–Jane Technologies partnered with Cann to create "Cann-do Holiday," a short film about how to survive and thrive during the holiday season. The film, directed by Lake Bell, premiered in Hollywood with an event that featured a panel and received widespread PR coverage.
My role: Creative direction across all integrated campaign assets, video, and digital assets for Jane. Partner with Cann’s creative team and post-production agency throughout the entire process from concept to launch. Close collaboration with marketing and product design.
In a co-branded campaign with Cann, we collaborated closely to synchronize the visual identity. Our team crafted Jane-branded assets to spotlight the film and promote Cann's products on the Jane Marketplace. Under my creative direction, designers Cassidy Kapson, Kat Whalen, and Leah Viele Verner designed and wrote advertisements, emails, and social media content.
Watch the short film below!