In a world inundated with payment options, Jane Payments emerges as a beacon of simplicity and efficacy. We wanted to shine a spotlight on this exceptional solution that offers unparalleled convenience and a trustworthy experience.
My role: Strategic vision and GTM marketing plan, creative direction for art and copy, oversight of execution and distribution, maintaining messaging as payment options scale with close partnership with cross-functional teams.
In a world inundated with payment options, Jane Payments emerges as a beacon of simplicity and efficacy. We wanted to shine a spotlight on this exceptional solution that offers unparalleled convenience and a trustworthy experience.
My role: Strategic vision and GTM marketing plan, creative direction for art and copy, oversight of execution and distribution, maintaining messaging as payment options scale with close partnership with cross-functional teams.
I worked closely with designer Leah Viele Verner and Cassidy Kapson to execute the campaign, which led to the adoption of Jane Pay with partners in a wide range of markets across the US.