The growing Porefessional family of products needed new packaging and marketing campaigns. I designed the packaging featuring Spygal and art directed a whole series of comic-style campaigns that were illustrated by an well-known comic book artist from DC comics.
My role: Concept and art direction for advertising campaigns, guidelines for cross-functional launch expansion and activations, packaging design and illustration, agency and illustrator partnership/management for comic book visuals. Close collaboration with strategic marketing, product, PR, education and digital.
The growing Porefessional family of products needed coming book inspired packaging and marketing campaigns. I designed the packaging featuring Spygal and art directed a whole series of comic-style campaigns that were illustrated by an well-known comic book artist from DC comics.
My role: Concept and art direction for advertising campaigns, guidelines for cross-functional launch expansion and activations, packaging design and illustration, agency and illustrator partnership/management for comic book visuals. Close collaboration with strategic marketing, product, PR, education, and digital.
All of the packaging features Spygal in different poses and color combinations so you can collect them all!