The groundbreaking point-of-sale system by Jane, uniquely intuitive and personalized, is poised to revolutionize business operations from enterprises to small businesses. Designed to enhance revenue streams and foster authentic customer connections, this innovative system will make a significant impact in the market and needed a powerful launch campaign to launch.
My role: Strategic vision and GTM marketing plan, concept development, creative art and copy direction, collaboration with cross-functional teams and key PM leads, execution oversight, partnering with outside agencies, and performance monitoring.
The biggest campaign the company has produced was launched with a microsite, social posts, a six series email campaign, an on-going LinkedIn series, training and sales materials, packaging, and more.
A small team of Leah Viele Verner, Noah Batterson, and Cassidy Kapson designed, wrote, and produced this work.